In 1946, a ground-breaking decision was made by Hans Wilsdorf, the visionary founder of the Rolex Watch Company, as he decided to create a new watch brand that offers the precision, durability and reliability of Rolex but at a more accessible price point. This monumental decision marked the birth of the TUDOR brand, a unique and striking watch collection based on technical prowess, an acute sense of style and adventurous and pioneering heritage.
Inspired by the brand's history, TUDOR continues to pay homage and respect to the iconic ranges and models that forged the way for the brand, by reinterpreting and adding to its revered collection of timepieces. The timeless design and exceptional attention to detail has led to TUDOR becoming an esteemed name in the world of luxury watches.
The Born To Dare campaign launched by TUDOR earlier this year reflects both the history of the brand and what it stands for today. In the sprit of this, TUDOR have signed world renowned footballer David Beckham as the leading face of the campaign, who's bold, brave and daring values make him the perfect embodiment of the TUDOR story.
Explore TUDOR diverse range of exceptional watches, all available to purchase at Colors.
A magnificent example of a tool watch and symbol of adventure, the Pelagos is one of the most complete traditional mechanical divers’ watches available today.Go to Collection
A striking examples of Tudor’s trademark retro-chic style, the Glamour line offers elegance and sophistication alongside a broad range of features.Go to Collection
Celebrating TUDOR’s Born To Dare spirit, David Beckham joins World Champion Free Diver and friend of TUDOR, Morgan Bourchis in open water #DareToDive #TudorWatch